Rabya Alfadl was raised in Saudi Arabia and educated in the USA. She brings a whole host of skills and experience as a consultant working between Europe and the Middle East. Alfadl has has worked in marketing, brand management, research design and strategic development in both the public and the private sector with some of the world’s leading organisations ranging from Focus EuroRSCG, Bahrain Telecommunications Co., Unilever Arabia, PLC Arabia and Elixir Consulting. She is a trustee at The Barakat Trust were she has been responsible for developing a fundraising strategy to meet financial targets and takes an active role in the Trust’s consultancy work.