Getting to get to know your visitors and audience is as important as the same way that businesses know their customers. Gaining detailed insight into your audience is the key to successful developments.

We can help you to:

• Determine what you already know about your current audiences and identify potential new audiences
• Develop profiles of all existing and potential audiences, their characteristics, interests, values and motivations;
• Plan and undertake audience research to identify knowledge gaps, drawing on a wide variety of methods;
• Use audience understanding to inform choices and strategic decision-making
• Working with key stakeholders and local communities to influence and develop pioneering heritage policies and heritage focused community cooperative development and its visibility;
• Academic impact through the dissemination of new, world-leading knowledge, and increased academic understanding of developments in heritage and culture sectors;